CHARITY PARTNER

We are excited to highlight and support FLOW (For Love Of Water) as our charity partner.

Lake Michigan is such a gift and we want to use our swim to celebrate that gift and remind the public of our need to care for her. Growing up & living in West Michigan, all of our team members have a unique love and appreciation for Lake Michigan and the Great Lakes as a whole. We also realize that it’s a gift we too often take for granted. We want to do our part to care for this amazing body of water and make sure that it’s protected and enjoyed for generations to come.

FLOW (based in Traverse City, Michigan) is dedicated to protecting and preserving The Great Lakes as an extraordinary and essential natural resource endowment. They aim to apply public trust principles to educate, advance policy, and provide solutions to the pressing water, energy and climate issues facing our region, nation and planet.